In Start With Why, Simon Sinek presents a compelling framework for understanding what drives extraordinary success and leadership. At the heart of his message is the Golden Circle: why, how, and what. Sinek argues that individuals and organizations achieving lasting impact focus first on their “why”—their purpose or cause—before tackling the “how” and “what.” Using real-world examples, including Apple and Martin Luther King Jr., he demonstrates how clarity of purpose inspires loyalty and motivates action. This book is a must-read for anyone seeking to lead, innovate, or communicate effectively in today’s competitive world.
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Start with why
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Simon Sinek explores the power of purpose in inspiring action. Using the Golden Circle model, he reveals how great leaders and organizations succeed by starting with “why,” creating lasting impact and loyal followings through clarity and authenticity.
| Format | Paperback |
|---|---|
| Author | Simon Sinek |
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