In Built to Last, Jim Collins explores why some companies achieve enduring greatness while others falter. Based on an extensive six-year research project, the book identifies key traits of visionary companies that sustain success across decades. Collins emphasizes the importance of strong core values, dynamic leadership, and a willingness to embrace change while maintaining purpose. Featuring case studies of iconic firms like IBM and 3M, the book provides actionable lessons for businesses seeking to create lasting impact. Ideal for leaders and entrepreneurs, it offers a blueprint for building organizations that inspire loyalty, innovate consistently, and achieve unparalleled longevity
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₨400
Built to Last
₨1,299₨1,699
Jim Collins examines enduring companies, uncovering principles that drive long-term success. Featuring rigorous research and compelling case studies, this book highlights visionary leadership, core values, and innovation as the foundation for building organizations that thrive across generations.
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