In Creative Strategy and the Business of Design, Douglas Davis equips designers with the tools to navigate the intersection of creativity and business. Recognizing the challenges creatives face in articulating ideas and adding strategic value, Davis offers practical advice on blending design thinking with business acumen. From understanding client goals to crafting persuasive pitches, the book empowers designers to collaborate effectively and make meaningful contributions. With engaging examples and actionable insights, it’s a valuable resource for students, professionals, and anyone looking to excel in the competitive field of design. This book turns creativity into a strategic advantage.
Creative Strategy and the Business of Design
₨1,499₨1,999
Douglas Davis bridges the gap between creativity and business in this insightful guide. Aimed at designers, it provides practical tools to communicate effectively, think strategically, and deliver impactful work in the competitive world of design.
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