Influence: The Psychology of Persuasion by Robert B. Cialdini is a groundbreaking exploration of the psychological factors that shape human behavior and decision-making. The book identifies six key principles—reciprocity, commitment, social proof, authority, liking, and scarcity—that drive persuasion. Using compelling research and practical examples, Cialdini explains how these techniques are used in marketing, sales, and everyday interactions. More importantly, he highlights how to recognize and ethically apply these principles to communicate effectively. This classic work is indispensable for professionals in marketing, business, and psychology, as well as anyone seeking to better understand the art of influence.
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₨445
Influence The Psychology Of Persuasion
₨3,550₨3,995
Robert Cialdini explores the science of persuasion, revealing the psychological principles that drive decision-making. Backed by research and real-world examples, this book is essential for anyone looking to understand and ethically harness the power of influence.
| Format | Paperback |
|---|---|
| Author | Robert B. Cialdini |
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