Start with why

In Start With Why, Simon Sinek presents a compelling framework for understanding what drives extraordinary success and leadership. At the heart of his message is the Golden Circle: why, how, and what. Sinek argues that individuals and organizations achieving lasting impact focus first on their “why”—their purpose or cause—before tackling the “how” and “what.” Using real-world examples, including Apple and Martin Luther King Jr., he demonstrates how clarity of purpose inspires loyalty and motivates action. This book is a must-read for anyone seeking to lead, innovate, or communicate effectively in today’s competitive world.