In The Science of Likability, Patrick King explores the psychology of social connection, offering practical tips to become more charismatic and approachable. Drawing on 16 research studies, King reveals how humor, storytelling, and authenticity foster trust and rapport in relationships. The book provides actionable advice for overcoming social anxiety, improving communication, and mastering non-verbal cues. Whether networking professionally or building personal relationships, readers gain insights into projecting confidence and charm effortlessly. Packed with relatable examples and practical exercises, The Science of Likability is a guide to enhancing interpersonal skills and creating meaningful connections in today’s fast-paced social world.
The Science of Likability Charm Wit Humor and the 16 Studies That Show You How to Master Them
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Patrick King breaks down the art of likability using science-backed techniques. The Science of Likability teaches readers how to build meaningful connections, enhance social skills, and project charm through humor, authenticity, and effective communication strategies.
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