The Social Business Imperative

1,2991,599

In The Social Business Imperative, Clara Shih explores how companies can leverage social media to transform their operations. From customer engagement to internal collaboration, this guide offers strategies for businesses to thrive in an increasingly digital and connected world

Clara Shih’s The Social Business Imperative is a comprehensive guide to navigating the digital age through effective social media strategies. It delves into how businesses can use platforms like Facebook, LinkedIn, and Twitter to engage customers, foster internal collaboration, and drive innovation. Shih illustrates the transformative power of social technologies with real-world examples, highlighting their potential to reshape industries and redefine relationships. Packed with actionable insights and forward-thinking ideas, the book equips leaders with tools to adapt and thrive in a hyper-connected world. Whether you’re a business owner, marketer, or leader, this book is an essential resource for the digital era.

SKU: RF-1970
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