In ZAG, Marty Neumeier offers a bold strategy for branding in an oversaturated market: when everyone else zigs, zag. The book provides actionable insights on creating radically different brands that capture attention and build loyalty. From identifying white space opportunities to focusing on simplicity and clarity, Neumeier emphasizes the importance of standing apart to succeed. With real-world examples and a step-by-step approach, this guide is an essential resource for marketers, entrepreneurs, and business leaders looking to transform their brands into high-performance, unforgettable entities in an increasingly competitive global landscape
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₨500
ZAG The Number One Strategy of High Performance Brands
₨799₨1,299
Marty Neumeier introduces “zagging” as the ultimate branding strategy in a crowded market. This guide explains how differentiation, focus, and simplicity create high-performance brands that stand out and succeed in today’s competitive landscape.
| Format | Paperback |
|---|---|
| Author | Marty Neumier |
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